How much does TV Streaming advertising cost?
We do not charge any platform, subscription, extra user seat, or joining fees, so the budget you decide to set per campaign is the exact amount your account will be charged for. After that, the budget is really up to you, but here are some guidelines to help.
CPMs (Cost Per Mille) vary according to the type of channel and targeting you are looking for, but typical CPMs for a CTV performance campaign range between $15 and $25.
What does that mean? Well, for example, if you set a Daily Budget of $150 for a campaign, it will display 150,000 impressions.
Once the campaign has launched, you can increase or decrease your budget at any time, based on campaign results.
What channels do We Place or work with?
Can I advertise on Live Sports channels?
Advertisers can now choose which live sports games to advertise next to.
Yes! You can now advertise on Live Sports programming from the following leagues:
- MLB
- Nascar
- NBA
- NFL
- NCAAF
- NCAAB
- NHL
- PGA
- WNBA
In order to run your ads next live sports content, simply scroll down to the Inventory Targeting section of your campaign and select Live Sports. Then, click on the leagues whose live games you want to advertise next to.
In this campaign type, you will be targeting content instead of channels, which is why you can’t select Apps & Channels and Live Sports in the same strategy.
In order to target both content types in your campaign, simply create two separate strategies.
Vibe collaborates with a wide range of streaming apps and channels, offering access to over 500 premium options.
To explore the complete catalog of channels available on Vibe.co, follow these steps:
- Visit the campaign creation page on Vibe.co.
- Look for the module titled Apps & Channels within your strategy targeting options.
- Click on the Apps & Channels module to view the list of Vibe streaming apps and channel partners.
You can search for specific channels in the search bar or narrow content down by categories such as Family Friendly, Local News, Sports, and more.
Please note that the specific streaming apps and channels available on Vibe.co may vary over time due to changes in partnerships and agreements.
Please refer to the campaign creation page your Vibe.co account for the most up-to-date and accurate information regarding available channels.
How does audience targeting work on the our platform?
We offer 3 main targeting options: by interest, by context, or by demographic. Here is a high level breakdown of our proprietary audience segments:
- By Interest includes search query tracking, household income, political party affiliation, and more
- By Context includes any of our 500+ channels, time slot, screen type, and geo-location (zip code, city, and/or state)
- By Demographic includes age, gender, family composition, and primary household language
You can also retarget your owned audiences by placing a Vibe pixel on your website header.
You can consult campaign results in real time on your Vibe dashboard and monitor CPM, total spend, impressions, VTR and more, broken out by date, ad, app/channel, etc.
You can also add a pixel to your website or integrate Vibe with your Google Analytics accounts for more granular reporting.
What does campaign reporting look like?
You can consult campaign results in real time on your Vibe dashboard and monitor CPM, total spend, impressions, VTR and more, broken out by date, ad, app/channel, etc.
You can also add a Vibe pixel to your website or integrate Vibe with your Google Analytics accounts for more granular reporting.
How can I evenly distribute my campaign budget across targets and channels?
Written by Nicolas HemidyUpdated over a year ago
Whether you want to divide your campaign spend equally across channels or optimize campaign deliverability, we recommend creating separate strategies (and associated budgets) for every relevant targeting dimension within your campaign.
Simply select Add Strategy on the left side of your campaign dashboard to add as many strategies as you need.