Don’t Think You Need a Marketing Plan? Think Again-Here’s How
08.05.2016.
In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan. Common answers...
How to Start An Ecommerce Loyalty Program
05.05.2016.
If no one is visiting your online store, it’s impossible to get conversions. Since it costs more to acquire a new customer than to keep a current one, it’s...
Content Marketing: Crucial For Ecommerce Companies
03.05.2016.
“Content is king.” That phrase gets thrown around a lot these days. I’m probably guilty of saying it once or twice myself. There’s nothing wrong with it, in theory....
ACE 2.0: Blotner Mass Media: Jonathan Blotner & Don Hoffman
26.04.2016.
The Ecommerce Game: Covering The Angels The Ecommerce Game: Covering The Angels Part 2
Why ecommerce Businesses Can’t Ignore Pinterest
25.04.2016.
On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY center pieces. For consumers,...
Want To Boost Ecommerce Sales? Try These Email Marketing Tips
18.04.2016.
Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora. Despite...
5 Proven Ways Small Companies Market Their Business
12.04.2016.
In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned...
Grow Your Ecommerce Business With Use of Social Media Marketing
15.03.2016.
If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing...
DIY Marketing Assessment
25.02.2016.
Essential Questions for Your Business Website Do you have a website? How established is your domain? How often do you update your site? Have you optimized all SEO...